Hello, my name is Moira and I’m a phillumenist.
phil·lu·men·ist \fi-_lü-m_-nist\ n. One who collects matchbooks or matchbox labels.
It happened for me almost immediately when I discovered Jane McDevitt’s collection of Eastern European mid-century matchbox labels on Flickr. From there, I moved on to ebay where I bought eight dog-themed labels from a Dutch dealer named Stampede. Now, I’m shouting it out to the world and I don’t care who hears. I love matchbox labels!
If you do too, here are some of my favorites that I put on a line of t-shirts, sweatshirts, kids and baby clothes that you might enjoy.
The Dog vintage matchbox label from India. Women’s long sleeved black t-shirt.
The Swedish Dog matchbox label men’s t-shirt. I love the Shepard Fairey style. Or maybe Shepard Fairey has a Swedish Dog matchbox style.
Three Poodles matchbox label from Sweden. Again, it’s got a little Fairey in it. This pink t-shirt would be great for Valentine’s day!
Laika the Russian space dog vintage matchbox label on a kids baseball jersey.
Adorable Scottie and Westie onesie with The Dog brand vintage matchbox label from Macau.
See my whole line here with many non-dog images including zoo animals and space travel.






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