New Zealand Pedigree asked the ad agency ColensoBBDO to come up with an idea to generate buzz about their adoption drive. The ad agency developed Doggelgänger, human to canine pairing software that uses serious anti-terrorism face recognition technology developed by NEC to analyze people’s faces and find their canine match. It’s a brilliant concept based on scientific studies that show dog owners often look like their dogs. Now, by partnering with shelters throughout New Zealand, Doggelgänger has the largest database of homeless dogs in the country.
Sonia Zjawinski, the force behind the I Heart Tripod T-shirt designed to raise money for osteosarcoma and starring her beloved Lulu, had some fun testing the software over at Pawesome. I know it’s easy to be cynical about corporations “doing good” to sell more pet food. But when you see this kind of technology creatively used to trigger that all-important first meeting between dog and human, that’s pretty cool.
Your mission, if you choose to accept it, is to find your Doggelgänger. Click here to proceed. (Be careful, though, it’s only NZ shelters right now. You could find yourself on an unscheduled trip down under to pick up your dog.)
Here is Sonia’s match…
More matches I rounded up from the Internets…
The ColensoBBDO’s video describing their campaign here.
Via Pawesome. Thanks, Sonia!
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